How to be an artist: part 2

Now you’ve developed your style and mastered your content, how do you start to manage your artistic career?

Jeff Koons Art Magazine Ads 1988–1989. John Kaldor Family Collection at the Art Gallery of New South Wales. © Jeff Koons

Promote yourself shamelessly.

Eric John Smith Rudy Komon 1981. Art Gallery of New South Wales, purchased 1982. © Eric Smith

Get yourself a dealer.

Agnolo Bronzino Cosimo I de’ Medici in armour circa 1545. Art Gallery of New South Wales, Art Gallery of New South Wales Foundation Purchase 1996

Pull a powerful patron.

Jenny Watson Australian artist of the 80s 1987. Art Gallery of New South Wales, purchased 1989. © Jenny Watson

Work on that signature.

Joseph Beuys Output 8 1972–1978. Art Gallery of New South Wales, Mervyn Horton Bequest Fund 2002. © Joseph Beuys/Bild-Kunst. Licensed by Copyright Agency

Expand the definition of art.

Julian Rosefeldt Manifesto 2014–2015. Art Gallery of New South Wales, Mervyn Horton Bequest Fund 2013. © Julian Rosefeldt/VG Bild-Kunst. Licensed by Copyright Agency

Write your own manifesto.

Justin Trendall Black square 2009. Art Gallery of New South Wales, Henry Salkauskas Art (Purchase) Award 2009. © Justin Trendall

Connect. Friends, writers, curators, history …

John Mawurndjul AM Mardayin ceremony 2000. Art Gallery of New South Wales, Don Mitchell Bequest Fund 2000. © John Mawurndjul/Maningrida Arts and Culture. Licensed by Copyright Agency

Master tradition, then innovate.

Cindy Sherman Untitled film still #35 1979. Art Gallery of New South Wales, Mervyn Horton Bequest Fund 1986. © Courtesy Cindy Sherman and Metro Pictures

Fake it till you make it.

Tracey Moffatt Homemade hand knit 1958 1999. Art Gallery of New South Wales, purchased with funds provided by Andrew Frazer and Drew Metcalfe 2000. © Tracey Moffatt. Courtesy of Roslyn Oxley9 Gallery, Sydney

Don’t be afraid to stand out.

Marie Tuck The gossips circa 1910. Art Gallery of New South Wales, gift of Bernard Tuck 1979

Don’t listen to criticism.

Pierre Molinier Self-portrait with painting 1966. Art Gallery of New South Wales, gift of Edron Pty Ltd – 1996 through the auspices of Alistair McAlpine. © Pierre Molinier/ADAGP. Licensed by Copyright Agency

Stay true to yourself.